About NY Lawyers Online

At NY Lawyers Online, our foremost priority is top-quality service to our clients. This is closely followed by top-quality work. You will benefit from our technical and creative skills. We are smart and utterly dependable and we are committed to completing your project successfully and on time. And on budget.
  • Website Design New York City
  • Website Development New York City
  • Website Services New York City

Key Team Members

The NY Lawyers Online team contains a diverse array of educational and industry backgrounds, offering you a wide range of skills, creativity and knowledge. Our people have years of experience in graphic arts, web design, programming, branding, marketing and information technology. These are our primary team members, but we also engage sub-contractors and specialized partners.

Paul Backalenick at NY Lawyers Online

Paul Backalenick


NY Lawyers Online was founded by Paul Backalenick, a long-time strategic IT planning consultant who worked for such national technical consulting firms as Accenture, Ernst and Young, and Kurt Salmon Associates. Paul graduated from Brown University and received an MBA from Boston College, where he concentrated in Marketing and Information Technology.

Karen Loew

Creative Director

Karen is a graduate of the Art Institute of Pittsburgh. She has worked as a Creative Director and Graphic Artist at several advertising agencies before joining NY Lawyers Online. In her spare time, Karen is a successful fine artist who volunteers her time to work for the Coast Guard Art Program (COGAP).

Hope DeRossett at NY Lawyers Online

Hope DeRossett

Senior Developer

A smart, self-taught web developer, Hope has a background in design. Hope has worked for various companies as a developer and has a passion for helping every small business create a strong web pressence.

Jan Gonzalez at NY Lawyers Online

Jan Gonzalez


Jan is a Junior Front-End Developer who majored in multimedia progamming. Since 2015, he has greatly expanded his programming and development expertise with us. He is responsible for selected new development projects and maintenance for many of our client's existing websites.

Carol Greenwald at NY Lawyers Online

Carol Greenwald

Copywriting / Marketing

A graduate of Smith College, with a Ph.D. from the City University of New York, Carol is a sought-after speaker and an expert at crafting internet-optimal content for many NY Lawyers Online clients. She is an outstanding editor who knows how to create effective writing for the Internet.

Harmony Keeney at NY Lawyers Online

Harmony Keeney

Online Marketing Specialist/Developer

Harmony focuses on online marketing, including SEO, social media and Google Adwords campaigns, She helps clients hone their online presence and works closely with Paul on projects involving brand identity and developing design strategies for brand awareness.


  • 24 Bennett Ave., Suite 56A
  • New York, NY 10033